Privacy Policy

Last Updated: April 2, 2026

Overview

VADA LLC, a Tennessee limited liability company ("VADA," "we," "us," or "our"), respects your privacy and is committed to protecting personal information collected through www.vadaofficial.com (the "Site"). This Privacy Policy describes how personal information is collected, used, and shared when you visit or make a purchase from the Site.

Personal Information We Collect

We collect the following categories of personal information:

  • Identifiers, such as name, email address, billing and shipping address, phone number, and account login information.
  • Order and payment information, such as products purchased, order history, and payment method. We do not store full payment card numbers; payments are processed by our third-party payment providers.
  • Internet or network activity, such as pages viewed, links clicked, IP address, browser type, and device identifiers when you visit our Site.
  • Marketing and communications preferences, such as your preferences for receiving marketing emails or SMS and your interactions with those communications.
  • Other information you choose to provide, such as responses to surveys, product reviews, or messages sent to customer support.

How We Use Personal Information

We use personal information to:

  • Provide, personalize, and fulfill your orders and other services you request.
  • Communicate with you about your orders, accounts, and customer support requests.
  • Send you marketing communications and offers, with your consent where required by law, and let you participate in promotions.
  • Operate, analyze, and improve our Site and business, including troubleshooting, data analysis, and testing.
  • Detect, investigate, and help prevent security incidents, fraud, and other malicious or illegal activity.
  • Comply with legal obligations and protect our rights and the rights of others.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to support site functionality, analyze traffic, and assist with marketing efforts. These technologies help us understand how you use our Site and improve your experience. You may adjust cookie settings through your browser preferences or through cookie preference tools we provide on the Site. Please note that disabling cookies may impact site functionality. For more information about the specific cookies and trackers we use, please see our Cookie Policy.

How We Share Personal Information

We may share personal information with:

  • Service providers that perform services on our behalf, such as website hosting (Shopify), payment processing, order fulfillment, email and SMS delivery, analytics, and marketing services.
  • Advertising and analytics partners who help us deliver advertising, measure performance, and understand how people use our Site. We currently use the following advertising and analytics tools, which may collect personal information as described in their respective privacy policies:
  • Professional advisors such as lawyers, auditors, and insurers.
  • Authorities and others where required by law or to protect our rights, property, or safety or that of others.
  • Successors in connection with a corporate transaction, such as a merger, sale, or reorganization.

Selling or Sharing Personal Information

When we engage in digital advertising, we may sell the following categories of personal information (according to the broad definition of "sell" under certain state privacy laws) or share them for purposes of cross-context behavioral advertising: personal identifiers (such as IP address, device identifiers, and email address) and internet or other electronic activity information (such as browsing behavior and interaction with advertisements).

You can direct us not to sell or share your personal information by using the "Do Not Sell or Share My Personal Information" link in the footer of our Site (where applicable by law).

Do Not Track Signals

Our Site does not respond to Do Not Track ("DNT") signals. We honor Global Privacy Control ("GPC") signals where required by applicable law, including under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA).

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. The following retention guidelines apply by data category:

  • Order and transaction data (name, address, purchase history): retained for up to 7 years to comply with tax, accounting, and legal recordkeeping obligations.
  • Account information: retained for as long as your account is active, plus up to 2 years after account closure.
  • Marketing communications data: retained until you opt out or for up to 3 years of inactivity, whichever comes first.
  • Website analytics and technical data (IP address, device identifiers, browsing behavior): retained for up to 26 months in accordance with our analytics provider settings.
  • Customer support records: retained for up to 3 years after resolution.

When personal information is no longer needed, we will securely delete or anonymize it.

Data Security

We use reasonable technical and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no security program can be perfect, and data security incidents can occur. No method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Your Privacy Rights

Depending on where you live, you may have rights with respect to your personal information, which can include the right to:

  • Request access to the personal information we have collected about you.
  • Request that we delete personal information we collected from you, subject to certain exceptions.
  • Request that we correct inaccurate personal information.
  • Opt out of the sale or sharing of your personal information for cross-context behavioral advertising, where applicable.
  • Opt out of certain profiling or targeted advertising, where applicable.
  • Receive a copy of your personal information in a portable format, where applicable.
  • Not be discriminated against for exercising these rights.

You may submit a request by contacting us at support@vadaofficial.com or by using the tools provided on our Site. We will verify your request and process it in accordance with applicable law. If we deny your request, you may have the right to appeal by contacting us at the same email address.

Children's Privacy

Our products and Site are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete it promptly in accordance with the Children's Online Privacy Protection Act (COPPA). Additionally, in compliance with the California Consumer Privacy Act (CCPA), we do not knowingly sell or share the personal information of consumers under 16 years of age without affirmative authorization.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post the updated Policy on this page and update the "Last Updated" date at the top. We may also provide additional notice of material changes as required by law, such as through email notification or a banner on our Site.

Contact Information

For privacy-related inquiries or to exercise your rights, please contact us at:

Email: support@vadaofficial.com