Our Story

Beauty is Best When It's Lived In

VADA is a fragrance house where elegance meets quiet power.

We create modern scents for women who embody strength—those whose hands build what their hearts imagine. Our fragrances are crafted with intention and care, designed to become part of how you move through the world.

Three women in elegant dresses standing in a desert landscape
Brittany Aldean in a light dress sitting on a rock with a blue VADA bottle, set against a desert landscape.

Our Founder

brittany aldean

Brittany Aldean is a multifaceted creator and entrepreneur celebrated for her dynamic presence across social media, entertainment, and lifestyle spaces. She shares her authentic voice and vibrant creativity with a community that values style, substance, and sincerity.

An accomplished performer, former NBA dancer, and American Idol contestant, Brittany has spent her life entertaining, hosting, and creating. She's also a recognized beauty and lifestyle expert who built a thriving career as a makeup artist and lifestyle blogger.

As a proud mom to Memphis and Navy and wife to country music artist Jason Aldean, Brittany is widely admired for her style, authenticity, and creative vision. With VADA, she's created fragrances that honor the women she admires most—those who are undeniably strong and unapologetically themselves.

Our Approach

Crafted to last, designed to evolve

At VADA, we understand that scent is deeply personal. It carries memory, marks time, and becomes part of how we move through the world. Our fragrances balance strength and softness, created with restraint and care. They're Subtle, expressive, and real—designed to evolve with the wearer and linger in the most beautiful way.

Close-up of sliced beragmot fruits with a focus on texture and color.
Premium Ingredients
Four women posing together against a clear blue sky
Thoughtful Formulation
Woman in a brown dress standing against a clear blue sky with desert landscape
Modern Craftsmanship
Blue Vada perfume bottle with flowers and fruits on a gradient background
Timeless Design
Four women posing together against a clear blue sky

Signature
scents
Vada perfume bottles with flowers and fruits on a gradient background

VADA
Sets + Gifts
Two women standing close together with a clear sky background

Get
In Touch

As seen in

“You smell someone before you hear them, and by the time they’re talking, you’ve already decided you like being near them.”

Blue 'evie' logo on a white background

“You smell someone before you hear them, and by the time they’re talking, you’ve already decided you like being near them.”

Blue 'evie' logo on a white background

“You smell someone before you hear them, and by the time they’re talking, you’ve already decided you like being near them.”

Blue 'evie' logo on a white background

“You smell someone before you hear them, and by the time they’re talking, you’ve already decided you like being near them.”

Blue 'evie' logo on a white background

“You smell someone before you hear them, and by the time they’re talking, you’ve already decided you like being near them.”

Blue 'evie' logo on a white background

“You smell someone before you hear them, and by the time they’re talking, you’ve already decided you like being near them.”

Blue 'evie' logo on a white background

“You smell someone before you hear them, and by the time they’re talking, you’ve already decided you like being near them.”

Blue 'evie' logo on a white background

“You smell someone before you hear them, and by the time they’re talking, you’ve already decided you like being near them.”

Blue 'evie' logo on a white background

“You smell someone before you hear them, and by the time they’re talking, you’ve already decided you like being near them.”

Blue 'evie' logo on a white background

“You smell someone before you hear them, and by the time they’re talking, you’ve already decided you like being near them.”

Blue 'evie' logo on a white background

“You smell someone before you hear them, and by the time they’re talking, you’ve already decided you like being near them.”

Blue 'evie' logo on a white background